Colala Mall — a commission-free marketplace for buyers & sellers in Nigeria
Colala Mall launched as a full marketplace across Android, iOS and PWA — separate buyer and seller experiences, a social feed, in-app chat, order tracking, wallets, seller leaderboards, and subscription billing — all under one bold crimson identity.
A Lagos-based logistics firm watched their customers — importers from China and Turkey — struggle to actually sell what they shipped in. The big marketplaces felt impersonal, took heavy commissions, and gave sellers no way to talk to buyers. They wanted something Jumia-like in scale, but personal, conversational and commission-free.
We designed and built Colala Mall as a two-app marketplace ecosystem: a dedicated Buyer app and a dedicated Seller app, both on iOS and Android, plus a progressive web app where either side can log in and shop. The business model flips the standard marketplace: no per-sale commission, just a monthly subscription. Buyers and sellers chat directly, browse video-rich product feeds, run their own branded stores, and transact through an in-app Naira wallet.
Colala Mall launched as a full marketplace across Android, iOS and PWA — separate buyer and seller experiences, a social feed, in-app chat, order tracking, wallets, seller leaderboards, and subscription billing — all under one bold crimson identity.
Every screen, crafted.
9 core surfaces of Colala Mall — from the home dashboard to crypto wallets and USD virtual cards.
The whole stack of features.
Separate Buyer and Seller apps on iOS and Android — each tuned to its audience instead of a one-size-fits-all UX.
Sellers pay a flat monthly plan to unlock the marketplace — no per-transaction cut on what they sell.
Every product opens into a chat thread with the seller, with product context, pricing and order links built in.
Sellers post products, videos and deals to an in-app feed buyers can like, comment on and share — turning the marketplace into a community.
Each seller gets a profile, cover, category tags, ratings and a built-in store builder — products and services live side by side.
Full order lifecycle, an in-app Naira shopping wallet, and a gamified seller leaderboard that rewards top performers.
- Buyer mobile app (iOS & Android)
- Seller mobile app (iOS & Android)
- Progressive Web App
- In-app chat & social feed
- Subscription billing
- Wallet, orders & seller leaderboard
