01→
Social Media Managers
Channel strategy, calendars, posting, engagement, and analytics across the platforms that matter for your audience.
Startup Growth Infrastructure Most agencies don't offer this
Launching is easy.Growing is thewhole job.
We recruit, train, and manage the specialists your startup needs after launch — social, community, content, support, and paid ads — all measured against your KPIs and reported to you weekly.
Specialists placed
0+
Avg. ramp
0 days
Why Most Startups Struggle After Launch
The product ships. Then nothing happens.
We've seen the same pattern across hundreds of launches. The fix isn't another tool — it's an operating team built for the first 12 months.
01
No-one owns growth
Founders ship the product, then realise nobody is responsible for users, content, or community. Momentum stalls in week three.
02
Hiring is a six-month detour
By the time you've shortlisted, interviewed, and onboarded a social or community lead, the launch window has closed.
03
Freelancers don't compound
Disconnected freelancers create disconnected output — no shared KPIs, no playbook, no accountability when a metric slips.
04
Agencies optimise for retainers, not outcomes
Big monthly invoices, generic dashboards, and zero ownership of the numbers that actually move your business.
Our Growth Infrastructure ModelAfullgrowthteam,
Afullgrowthteam,
withouttheoverhead.
One contract. One point of accountability. A senior strategist on top, and a recruited, trained, and managed pod underneath — replaced if anyone underperforms.
01
Recruit
We source, vet, and onboard specialists against your stage, market, and stack — usually in 14 days.
02
Train
Pejul playbooks, brand immersion, and KPI rituals before they touch a single channel.
03
Manage
Daily standups, weekly reports, and a senior strategist holding the team to the numbers.
04
Replace
If a specialist isn't hitting targets, we replace them — no charge, no awkward conversations.
What We Recruit
Fivecoreroles. Onegrowthengine.
Mix and match. Start with one hire, scale to a full pod as the metrics earn it. You only pay for the seats you fill.
02→
Community Managers
Discord, Slack, Telegram, WhatsApp — moderation, rituals, events, and member growth that turns users into advocates.
03→
Content Creators
Short-form video, long-form writing, design, and editing — produced on-brand and on-cadence, ready to ship.
04→
Customer Support
Tier-1 and tier-2 support across email, chat, and social — SLAs, macros, and quality scoring baked in.
05→
Paid Ads Specialists
Meta, Google, TikTok, LinkedIn — creative testing, audience building, and budget management against CAC targets.
What We Manage
We hold the team to the numbers.
01
KPIs
Every specialist works to weekly, measurable targets — CAC, retention, follower velocity, response time, content output.
02
Strategy
A senior strategist owns the growth roadmap — channels, experiments, content pillars, and budget allocation.
03
Reporting
Weekly written reports, a live dashboard, and a monthly strategy call. No black boxes, no "trust us".
04
Hiring
We source, vet, and onboard every hire — no job ads, no agencies, no awkward founder interviews.
05
Replacement
If someone underperforms, we replace them at our cost. The team you signed up for is the team you keep.
Growth Framework
From audit to compounding growth.
A five-stage system designed for startups in their first 18 months — repeatable, measurable, and never reliant on a single channel.
- 01
Audit
30-day deep dive into your product, audience, funnel, and current channels. We surface the leaks and the levers.
- 02
Plan
A 90-day growth plan with channel mix, content cadence, paid budgets, and a hire-by-hire team roadmap.
- 03
Recruit
We source and onboard the specialists your plan needs — typically inside two weeks per role.
- 04
Execute
Daily standups, weekly sprints, and experiments shipped against your KPIs by the team we manage on your behalf.
- 05
Compound
Quarterly strategy resets, new specialist additions, and budget reallocation as the channels prove themselves.
Case Studies
Numbers we've put on the board.
Consumer App
Built a 4-person growth pod for a fintech app — 0 → 80k MAU in 6 months.
+412%
MoM signups
Marketplace
Community-led GTM took a marketplace from cold launch to 12k waitlist in 8 weeks.
12K
Waitlist / 8wk
B2B SaaS
Paid ads + content engine cut CAC by 61% while doubling pipeline volume.
−61%
CAC reduction
Pricing Structure
One contract. No surprises.
Monthly retainer covers strategy, recruitment, training, management, and replacement. Paid ad spend is billed separately at cost.
Launch Pod
₦700K/mo
1–2 specialists
Best for pre-seed and seed startups going from zero to first traction.
- 1 senior strategist
- 1–2 recruited specialists
- Weekly reporting
- Replacement guarantee
Growth Pod
Most common₦1.5M/mo
3–4 specialists
Multi-channel team — social, community, content, and paid — managed end-to-end.
- Senior strategist + lead
- 3–4 recruited specialists
- Weekly + monthly reporting
- Live KPI dashboard
- Quarterly strategy reset
Scale Pod
₦2.5M/mo
5+ specialists
Full growth org for Series A+ startups scaling across markets, products, and channels.
- Dedicated growth lead
- 5+ recruited specialists
- Daily standups
- Cross-channel attribution
- Executive monthly review
Plug In A Growth Team
Stop running growth on the side.
Book a 30-minute growth audit. We'll show you the gaps in your current setup and what a Pejul pod would cost to fill them.
Continue exploring
Or just talk to us →