What are YouTube ads?
YouTube ads are video promotions that appear on the channel’s website and app, as well as on its partner sites known as the Google Display Network (GDN). Because YouTube is part of Google, its advertisers benefit from the depth of Google’s user data. This information—gathered from viewers’ Google search histories and their YouTube viewing habits—can be used to narrowly focus an ad campaign. Targetability is what makes YouTube advertising so compelling, since your company’s video promotions can be featured alongside relevant YouTube videos that millions of people choose to watch for fun or education.