What is Google Search Ads?

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.

Why use PPC (and Google Ads)?

When it comes to online advertising, PPC offers one of the most competitive tools for building brand awareness, increasing website traffic, and driving purchases, in-store visits, leads, and phone calls — Google Ads provides one of the best platforms for earning these results. Check out these Google Ad stats to see why:

People who click on ads are 50% more likely to make a purchase

90% of all desktop searches happen on Google search engine

65% of small-to-midsized businesses have a PPC campaign

Google's Online ads increase brand awareness by 80%

76% of the search engine market belongs to Google

46% of clicks go to the top three paid ads in search results

63,000 searches get processed by Google each second

73% of the paid search market share belongs to Google

35% of users purchase a product within 5 days of searching for it on Google

How cost-effective is Google Ads?

Even though Google Ads can drive stellar results, you must consider its cost. For many businesses, advertising on Google is cost-effective because Google AdWords lets you choose your budget and bids, as well as change them at any time.

Learn more about the cost-effectiveness of Google Ads with these statistics:

  • Google delivers an 8:1 return on investment, $8 for every $1 spent
  • $9000-$10,000 is the average ad spend for small-to-midsized businesses
  • $10-$50 is the recommended daily budget for a Google Ads campaign
  • $1-$2 is the average cost-per-click (CPC) for Google Ads (Source)
  • $1-$2 is the average cost-per-click (CPC) for Google Ads (Source)

What are the conversion rates like on Google Ads?

Cost isn’t the only factor you consider when looking at a new ad channel. You also think about the ad network’s conversion rates.

Can Google Ads help you not only reach your audience but also get them to convert? Yes — just check out these statistics:

  • 75% is the average conversion rate for Google Ads
  • 17% is the average conversion rate for the Google Search Network


Get To Know Our Work Process

We Strive To Give Our Clients The Best And As Such Follow A Very Specific Work Process, Learn More Below

Step 1

Project Enquiry

The first point of contact is all about inquiries and technical specifications, At this stage we get know what your project is all about and how we can help you achieve your objectives

Step 2

Physical Or Virtual Meeting

After all enquiries, the next step is to have a physical or virtual meeting for a more detailed planning of the project

Step 3

Project Proposal & Invoice

In this step, we will send all necessary documents regarding the project and also an invoice to make payment

Step 4

Project Execution

After signing project proposal and also making payment, execution will commence immediately according to the proposal


What Our Clients Say About Us

We have Worked With Several Brands In Nigeria And In The United States, See What They Had To Say About Us Below

Dr Qazeem A. Olawale Dr Qazeem A. Olawale

Dr Qazeem A. Olawale

Founder and CEO at Oihm Clinic

My experience was awesome and services rendered was topnotch. I will continue to recommend pejul to everyone interested in getting quality job. They're responsive and highly knowledgeable. I didn't regret meeting you.

George Fajeola George Fajeola

George Fajeola

CTO at Jammin Jerk Grill

It was a timely, quality, professional and good value that I had with Pejul organization. Very responsive set of member of staff and well organized company. I highly recommend pejul digital agency to all business owners

Comfort Ikem Comfort Ikem

Comfort Ikem


I had an amazing experience with them, in fact they helped build our first company website and also helped with marketing, i must say, they are the best when it comes to digitization and promotion of a business. Kudos To Pejul

Lawson-Adekunle Akintayo Lawson-Adekunle Akintayo

Lawson-Adekunle Akintayo


Pejul Digital Agency helped rebrand our old website and i must confess they did an excellent job, we are the envy of so many of our competitors, they are very dedicated to giving clients the best, Kudos!

Our Partners

We Collaborate with the world's Top Tech Companies

  • Google


  • Apple


  • PayPal


  • Paystack


  • Flutterwave


  • Hostinger


  • Titan Email

    Titan Email

  • Google Ads

    Google Ads

  • Mailchimp


  • Brand Name

    Brand Name


Our Pricing

Please Note That These Prices Are Subject To Change Based On The Official USD Black Market Rates

Starter Plan


  • Potential Customers: 400 - 2,000
  • Duration 1 - 30 Days
  • Service Charge: 30%
  • Bonus: Free landing Page
  • Keyword Research
  • Free Business Analysis
  • Free Marketing Strategy
  • Ready In 4 Days

Custom Plan

Call For Price

  • Customers: Based On Budget
  • Duration: Based On Budget
  • Service Charge: Based On Budget
  • Bonus: Free landing Page
  • Keyword Research
  • Free Business Analysis
  • Free Marketing Strategy
  • Ready In 4 Days

Get In Touch With us!

Ready To Start Your Project?

We Can Help You Bring Your Ideas To Reality, Get In Touch With Us Below.

We Are Also Available For A Virtual Meeting Or Physical Meeting At Either Our Office Or Your Place Of Business Within Lagos State 

We Are Located At 679 Karimu Kotun St, Victoria Island, Lagos 

  • Fully Registered With CAC
  • Certified By Google
  • 5 Years Plus In Business
  • 1,000+ Projects Executed