The Loft Ikoyi
December 2nd, 2022
The Loft Ikoyi, a modern lounge and restaurant in the heart of Lagos, faced a challenge in expanding their customer base beyond their Instagram followers. While they had a strong presence on social media, they lacked a dedicated online platform to effectively showcase their offerings and entice a global audience. With an extensive rebranding effort, they needed a solution to reflect their new image and provide a user-friendly experience for potential customers.
Addressing The Loft Ikoyi’s goals, Pejul Digital Agency provided a comprehensive solution:
Through this solution, The Loft Ikoyi successfully transitioned from solely relying on Instagram to having a dedicated online platform that showcased their rebranded image. The website effectively communicated their offerings, captured the restaurant’s ambiance through videos and images, and provided convenience through the QR code menu access and online table reservation. This comprehensive digital platform not only expanded their customer base but also positioned The Loft Ikoyi as a modern, inviting destination for breakfast meetings, group dining, and date nights.
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