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Website Development For Body-Politix

Project Information's




Web Development


July 10, 2021


Lekki, Lagos

The Challenge: No platform for a global reach & market dominance

Body-Politix, a fashion brand specializing in inclusive clothing for women of all sizes, faced limitations in their growth due to their heavy reliance on Instagram for sales and brand visibility. While Instagram helped them connect with customers, they needed a more comprehensive online presence to reach a global audience and enable seamless international sales. They required a solution to expand their online store, provide multiple payment options, and accommodate customers from different countries.

The Results: Comprehensive Website Development

Addressing Body-Politix’s goals, Pejul Digital Agency provided a comprehensive solution:

  • Ecommerce Website Development: We developed body-politix.com, a fully functional ecommerce website. The website became the brand’s global platform to showcase their inclusive clothing line and cater to customers of various sizes.
  • Inclusive Size Selection: We integrated a variation swatch feature that allowed customers to easily choose sizes and colors when browsing clothing items. This enhanced the shopping experience for customers seeking different sizes.
  • Multi-Currency Support: The website featured multi-currency support, enabling customers from different countries to view prices in their local currencies. This personalized experience catered to a global customer base.
  • Online Payment Gateways: We integrated a variety of online payment gateways including Paystack, Paypal, and Amazon Pay. This diverse range of payment options facilitated secure and convenient transactions for customers worldwide.
  • Order via WhatsApp: To accommodate different customer preferences, we added an option to place orders via WhatsApp. This allowed customers to engage with the brand through a channel they were comfortable with.
  • Responsive Design: The website was designed to be responsive, ensuring optimal viewing and interaction across various devices, including smartphones, tablets, and desktops.

By delivering this comprehensive solution, Body-Politix expanded their reach beyond Instagram and established a global online presence. The ecommerce website provided a user-friendly experience for customers of all sizes, with variation swatches for easy selections. Multi-currency support and multiple payment gateways catered to international customers, while the option to order via WhatsApp added a personalized touch. This digital platform positioned Body-Politix as a fashion brand that prioritized inclusivity, convenience, and a seamless online shopping experience for a diverse range of customers across the globe.

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